In the near future, the Ask Jeeves website will be saying goodbye to their butler "Jeeves" who has served as their corporate logo for ten years. Jeeves is a highly recognizable character who has reached near pop icon status, having appeared in the Macy's Thanksgiving Parade, and mentioned on TV shows such as Arrested Development. For those of you who have not used the Ask Jeeves search engine in recent years, it really has improved in EVERY way. For this reason, the powers that be have decided that:
"we're going to take the leap and strike out for a fresh identity, one that fits more with who we've become than who we used to be. One that revolves more around the site, and what it does for our users, rather than around a character".
Its all true. Please pay today's Ask Jeeves a visit. If you want to help pick a place for Jeeves the butler to retire, bid him a fond adieu, and take a tour of some cutting edge features, you can do so here.
Ernster, the Virtual Library Cat
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