Today Above The Law has a great post with tips for how attorneys can get the most out of any legal writing that they do. Basically this involves using different social media to share articles and republishing the same article in multiple formats.
This advice could be useful for both clerks and new associates at law firms, and solo and small firm practitioners who are trying to build a practice. As ATL notes, the work of writing legal articles often falls to clerks and new associates (even though firm partners often share or take the by-lines), so getting more readers for an article can give clerks and new associates more professional exposure. And solo and small firm practitioners can make themselves appear big and important (and thus attract more clients) by writing articles that seem to have been written by seasoned experts.
Ernster, the Virtual Library Cat
Above the Law - A Legal Tabloid - News, Gossip, and Colorful Commentary on Law Firms and the Legal Profession