A main objective behind the new policy, as stated in the announcement, will be to "[make] clear that, if you're signed in", Google "may combine information you've provided from one service with information from other services." In other words, Google will combine information gathered from different products your may have used (for example, Gmail, Google Docs, Google+ posts, shared photos, and calendars) and "treat you as a single user across all our products." This permits Google to offer its new feature, "Search Plus Your World," described in a previous post. Google is also simplifying matters by revising its Terms of Service, also posted now but effective March 1.
Is this just simplification, just service, or just scary? The media and the lawmakers are already weighing in on that question, as explained here by Mark Hachman of PCMag.com. Whatever your personal take on the new Google policies and features may be, it's good to be informed.
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Welcome to Big (G)rother. The end of privacy as we know it!
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