The first TV episode to appear on a Twitter page debuted this week. Raising Hope showed a commercial free episode on their Twitter page for those who followed their tweets or visited the page. Is this going to become a new way to watch TV or is this a special case of marketing the show through social media?
Most networks make their TV shows available online after a day or so, making a Twitter based show just another electronic media channel. However, Raising Hope is from Fox Network. Fox only makes its shows available online to certain cable subscribers. Those who are not part of that viewer base have to wait 8 - 30 days for current seasons shows to stream electronically. This makes a Twitter episode on Fox much more valuable and makes the show available to all viewers earlier.
It might be worth it to follow your favorite shows on Twitter, just in case.
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