"Social Kindling,” [is] Amazon’s practice of sharing your highlighted passages and/or annotations with other users. ... even if you do not decide to share ... reading on a Kindle is inevitably a social experience because the default setting on most of the devices is to have “Popular Highlights” enabled. This feature is not unlike buying a used book that has been highlighted by a previous reader–the difference is that instead of a single reader, your e-book will have highlights from hundreds maybe thousands of other readers." Read more here.
Social Reading. Try it this summer!

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