THE WORLD'S MOST INFLUENTIAL BRAND 2005

The Brandchannel.com / Interbrand Fifth Annual Readers Choice Awards for 2005 have just been released. GOOGLE has been named the world's most influential brand, beating out second place APPLE. Demonstrating a growing interest in VoIP (Voice over Internet Protocol), SKYPE cracked the top five this year, ranking third. STARBUCKS and IKEA round out the Global top five. The entire report can be viewed here. It is a really good read. In addition to the global list, brands are also ranked by region: Asia-Pacific, Europe and Asia, Central and Latin America, and North America. The fifth most influential brand in North America? Lance Armstrong.

Ernster, the Virtual Library Cat